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apple.com

Website review apple.com

 Generated on July 18 2019 17:19 PM

Old statistics? UPDATE !


The score is 49/100

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SEO Content
Title

Apple



Length : 5

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.



Length : 172

Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords



Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
title Apple
description Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
url https://www.apple.com/
locale en_US
image https://www.apple.com/ac/structured-data/images/open_graph_logo.png?201809210816
type website
site_name Apple
Headings
H1 H2 H3 H4 H5 H6
1 7 13 6 5 0
  • [H1] Apple
  • [H2] iPhone XR from $19.99/mo. or $479.
  • [H2] iPhone X R
  • [H2] iPhone X S
  • [H2] Apple Watch Series 4
  • [H2] Ready to play?
  • [H2] Be one of the firstto get Apple Card.
  • [H2] Apple Footer
  • [H3] Two great ways to buy. Just trade in your current iPhone online or at an Apple Store.*
  • [H3] All-screen design. Longest battery life ever in an iPhone. Fastest performance. Studio-quality photos.
  • [H3] Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control.
  • [H3] More powerful, more colorful.
  • [H3] Shop and Learn
  • [H3] Apple Store
  • [H3] For Education
  • [H3] For Business
  • [H3] For Healthcare
  • [H3] Account
  • [H3] Apple Values
  • [H3] For Government
  • [H3] About Apple
  • [H4] Buy a Mac or iPad for college. Get Beats.
  • [H4] MacBook Air
  • [H4] MacBook Pro
  • [H4] Apple Arcade
  • [H4] This is Apple Card
  • [H4] AirPods
  • [H5] Lightness strikes again.
  • [H5] More power. More performance. More pro.
  • [H5] Games that redefine games. Coming to the App Store this fall.
  • [H5] A new kind of credit card. Created by Apple, not a bank.
  • [H5] with wireless charging
Images We found 0 images on this web page.

Good, most or all of your images have alt attributes
Text/HTML Ratio Ratio : 13%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite Good. Your links looks friendly!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 73 links including 1 link(s) to files



Anchor Type Juice
- Internal Passing Juice
Buy Internal Passing Juice
Learn more Internal Passing Juice
  Internal Passing Juice
  Internal Passing Juice
Buy Internal Passing Juice
  Internal Passing Juice
Buy Internal Passing Juice
  Internal Passing Juice
  Internal Passing Juice
Buy Internal Passing Juice
  Internal Passing Juice
Buy Internal Passing Juice
  Internal Passing Juice
Notify me Internal Passing Juice
* Internal Passing Juice
  Internal Passing Juice
Notify me Internal Passing Juice
* Internal Passing Juice
  Internal Passing Juice
Watch the film Internal Passing Juice
Full terms apply Internal Passing Juice
Mac Internal Passing Juice
iPad Internal Passing Juice
iPhone Internal Passing Juice
Watch Internal Passing Juice
TV Internal Passing Juice
Music Internal Passing Juice
iTunes Internal Passing Juice
HomePod Internal Passing Juice
iPod touch Internal Passing Juice
Accessories Internal Passing Juice
Gift Cards Internal Passing Juice
Find a Store Internal Passing Juice
Genius Bar Internal Passing Juice
Today at Apple Internal Passing Juice
Apple Camp Internal Passing Juice
Field Trip Internal Passing Juice
Apple Store App Internal Passing Juice
Refurbished and Clearance Internal Passing Juice
Financing Internal Passing Juice
Order Status Internal Passing Juice
Shopping Help Internal Passing Juice
Apple and Education Internal Passing Juice
Shop for College Internal Passing Juice
Apple and Business Internal Passing Juice
Shop for Business Internal Passing Juice
Apple in Healthcare Internal Passing Juice
Health on Apple Watch Internal Passing Juice
Health Records on iPhone Internal Passing Juice
Manage Your Apple ID Internal Passing Juice
Apple Store Account Internal Passing Juice
iCloud.com External Passing Juice
Accessibility Internal Passing Juice
Education Internal Passing Juice
Environment Internal Passing Juice
Inclusion and Diversity Internal Passing Juice
Privacy Internal Passing Juice
Supplier Responsibility Internal Passing Juice
Shop for Government Internal Passing Juice
Shop for Veterans and Military Internal Passing Juice
Newsroom Internal Passing Juice
Apple Leadership Internal Passing Juice
Job Opportunities Internal Passing Juice
Investors Internal Passing Juice
Events Internal Passing Juice
Contact Apple Internal Passing Juice
other retailer Internal Passing Juice
Privacy Policy Internal Passing Juice
Terms of Use Internal Passing Juice
Sales and Refunds Internal Passing Juice
Legal Internal Passing Juice
Site Map Internal Passing Juice

SEO Keywords
Keywords Cloud buy terms iphone performance learn apple apple card trade store more
Keywords Consistency
Keyword Content Title Keywords Description Headings
apple 16
more 13
learn 8
buy 8
iphone 7

Usability
Url Domain : apple.com
Length : 9
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 22
Warnings : 18
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Perfect. No inline css has been found in HTML tags!
Too bad, your website has too many CSS files (more than 4).
Too bad, your website has too many JS files (more than 6).
Too bad, your website does not take advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Great, your website has an XML sitemap.

http://apple.com/sitemap.xml
https://www.apple.com/shop/sitemap.xml
https://www.apple.com/sitemap.xml
https://www.apple.com/newsroom/sitemap.xml
https://www.apple.com/retail/sitemap/sitemap.xml
https://www.apple.com/today/sitemap.xml
Robots.txt http://apple.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

57 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://www.apple.com/ac/globalnav/4/en_US/scripts/ac-globalnav.built.js (5 seconds)
  • https://www.apple.com/metrics/target/scripts/1.0/at.js (31 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/search/image_small.svg (105 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/ipad/image_small.svg (114 seconds)
  • https://www.apple.com/ac/ac-films/6.0.0/styles/modal.css (116 seconds)
  • https://www.apple.com/v/home/ek/images/logos/apple_card_logo_promo__pc4uvueobr2i_small.svg (2.4 minutes)
  • https://www.apple.com/ac/localnav/4/styles/ac-localnav.built.css (2.6 minutes)
  • https://www.apple.com/v/home/ek/built/scripts/main.built.js (2.7 minutes)
  • https://www.apple.com/metrics/ac-analytics/2.7.0/scripts/ac-analytics.js (3.2 minutes)
  • https://www.apple.com/global/ac_media_player/scripts/ac_media_languages/en-US.json (3.9 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/mac/image_small.svg (4.4 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/styles/ac-globalnav.built.css (4.5 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/iphone/image_small.svg (4.8 minutes)
  • https://www.apple.com/search-services/suggestions/ (5 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/bag/image_small.svg (5.1 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/support/image_small.svg (5.4 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/apple/image_small.svg (5.5 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/music/image_small.svg (6.2 minutes)
  • https://www.apple.com/ac/localeswitcher/2/en_US/content/localeswitcher.json (6.5 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/watch/image_small.svg (6.6 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/tv/image_small.svg (7.2 minutes)
  • https://www.apple.com/v/home/ek/images/promos/apple-card/main__bmngiblug0mq_small_2x.jpg (9.4 minutes)
  • https://www.apple.com/v/home/ek/images/logos/iphone_xs_logo_hero__cao5flrjmvqq_small_2x.png (10.8 minutes)
  • https://www.apple.com/v/home/ek/images/logos/iphone_xr_logo_hero__doak3cl4qzqu_small_2x.png (11.7 minutes)
  • https://www.apple.com/v/home/ek/images/promos/bts/tile__cauwwcyyn9hy_small_2x.jpg (12.2 minutes)
  • https://www.apple.com/v/home/ek/images/promos/airpods-film/tile__cauwwcyyn9hy_small_2x.jpg (15.2 minutes)
  • https://www.apple.com/v/home/ek/images/heroes/watch-series-4/watch__csqqcayzqueu_small_2x.jpg (18.4 minutes)
  • https://www.apple.com/v/home/ek/images/heroes/iphone-xr/main__bmngiblug0mq_small_2x.jpg (19.9 minutes)
  • https://www.apple.com/v/home/ek/images/promos/macbook-pro/macbook_pro_performance__dpg5ujd89nyq_small_2x.jpg (20.1 minutes)
  • https://www.apple.com/ac/ac-video-posterframe/1.0/images/ac-video-poster_848x480_2x.jpg (21.8 minutes)
  • https://www.apple.com/v/home/ek/images/heroes/iphone-xs/main__bmngiblug0mq_small_2x.jpg (27 minutes)
  • https://www.apple.com/v/home/ek/images/promos/apple-arcade/apple_arcade_tile__e69rgw4ia2mq_small_2x.jpg (35.8 minutes)
  • https://www.apple.com/v/home/ek/images/logos/series_4__b539g9eyf22u_small_2x.jpg (40.5 minutes)
  • https://www.apple.com/v/home/ek/images/promos/macbook-air/macbook_air__knzp0i282eyy_small_2x.jpg (40.6 minutes)
  • https://www.apple.com/ac/flags/1/images/us/32.png (44 minutes)
  • https://www.apple.com/v/home/ek/images/logos/apple_arcade_logo_tile__c0v90gsic96q_small_2x.png (58.5 minutes)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://www.apple.com/metrics/target/scripts/1.0/at.js
  • https://www.apple.com/v/home/ek/built/scripts/head.built.js
  • https://www.apple.com/ac/globalnav/4/en_US/scripts/ac-globalnav.built.js
  • https://www.apple.com/metrics/ac-analytics/2.7.0/scripts/ac-analytics.js

Optimize CSS Delivery of the following:

  • https://www.apple.com/ac/globalnav/4/en_US/styles/ac-globalnav.built.css
  • https://www.apple.com/ac/localnav/4/styles/ac-localnav.built.css
  • https://www.apple.com/ac/globalfooter/4/en_US/styles/ac-globalfooter.built.css
  • https://www.apple.com/wss/fonts?families=SF+Pro,v2|SF+Pro+Icons,v1
  • https://www.apple.com/v/home/ek/built/styles/main.built.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 120.6KiB (22% reduction).

  • Compressing https://www.apple.com/v/home/ek/images/promos/apple-arcade/apple_arcade_tile__e69rgw4ia2mq_small_2x.jpg could save 32.3KiB (19% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/macbook-pro/macbook_pro_performance__dpg5ujd89nyq_small_2x.jpg could save 18.6KiB (36% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/bts/tile__cauwwcyyn9hy_small_2x.jpg could save 12.5KiB (19% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/heroes/iphone-xr/main__bmngiblug0mq_small_2x.jpg could save 11.5KiB (27% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/heroes/watch-series-4/watch__csqqcayzqueu_small_2x.jpg could save 11.5KiB (14% reduction).
  • Compressing https://www.apple.com/ac/ac-video-posterframe/1.0/images/ac-video-poster_848x480_2x.jpg could save 9.2KiB (45% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/apple-card/main__bmngiblug0mq_small_2x.jpg could save 9.1KiB (34% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/heroes/iphone-xs/main__bmngiblug0mq_small_2x.jpg could save 8.3KiB (18% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/macbook-air/macbook_air__knzp0i282eyy_small_2x.jpg could save 6.8KiB (20% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/logos/series_4__b539g9eyf22u_small_2x.jpg could save 823B (12% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1.1KiB (42% reduction).

  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/mac/image_small.svg could save 359B (44% reduction).
  • Compressing https://www.apple.com/search-services/suggestions/ could save 248B (50% reduction).
  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/apple/image_small.svg could save 210B (37% reduction).
  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/bag/image_small.svg could save 171B (38% reduction).
  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/search/image_small.svg could save 138B (36% reduction).
Show how to fix
  6 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="#ac-gf-directo…state-products" class="ac-gf-director…on-anchor-open">Open Menu</a> and 8 others are close to other tap targets.
  • The tap target <a href="/privacy/privacy-policy/" class="ac-gf-footer-legal-link">Privacy Policy</a> is close to 1 other tap targets.
  • The tap target <a href="/sitemap/" class="ac-gf-footer-legal-link">Site Map</a> is close to 1 other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

65 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://www.apple.com/metrics/target/scripts/1.0/at.js (29 seconds)
  • https://www.apple.com/v/home/ek/built/scripts/main.built.js (48 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/search/image_large.svg (59 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/bag/image_large.svg (84 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/apple/image_large.svg (85 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/styles/ac-globalnav.built.css (111 seconds)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/ipad/image_large.svg (2.2 minutes)
  • https://www.apple.com/ac/ac-films/6.0.0/styles/modal.css (3 minutes)
  • https://www.apple.com/v/home/ek/built/styles/main.built.css (3.6 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/mac/image_large.svg (3.8 minutes)
  • https://www.apple.com/global/ac_media_player/scripts/ac_media_languages/en-US.json (3.9 minutes)
  • https://www.apple.com/metrics/ac-analytics/2.7.0/scripts/ac-analytics.js (3.9 minutes)
  • https://www.apple.com/search-services/suggestions/ (4.6 minutes)
  • https://www.apple.com/v/home/ek/images/logos/apple_card_logo_promo__pc4uvueobr2i_large.svg (5.2 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/watch/image_large.svg (5.6 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/tv/image_large.svg (6.2 minutes)
  • https://www.apple.com/ac/localeswitcher/2/en_US/content/localeswitcher.json (6.4 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/iphone/image_large.svg (7.2 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/support/image_large.svg (7.6 minutes)
  • https://www.apple.com/v/home/ek/images/heroes/watch-series-4/watch__csqqcayzqueu_large.jpg (7.8 minutes)
  • https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/music/image_large.svg (8.2 minutes)
  • https://www.apple.com/v/home/ek/images/promos/macbook-pro/macbook_pro_performance__dpg5ujd89nyq_large.jpg (10 minutes)
  • https://www.apple.com/ac/ac-video-posterframe/1.0/images/ac-video-poster_848x480.jpg (11.6 minutes)
  • https://www.apple.com/ac/flags/1/images/us/16.png (14 minutes)
  • https://www.apple.com/v/home/ek/images/heroes/iphone-xs/main__bmngiblug0mq_large.jpg (15.6 minutes)
  • https://www.apple.com/v/home/ek/images/logos/iphone_xr_logo_hero__doak3cl4qzqu_large.png (23.5 minutes)
  • https://www.apple.com/v/home/ek/images/heroes/iphone-xr/main__bmngiblug0mq_large.jpg (25.9 minutes)
  • https://www.apple.com/v/home/ek/images/promos/bts/tile__cauwwcyyn9hy_large.jpg (26.3 minutes)
  • https://www.apple.com/v/home/ek/images/logos/series_4__b539g9eyf22u_large.jpg (27.9 minutes)
  • https://www.apple.com/v/home/ek/images/logos/iphone_xs_logo_hero__cao5flrjmvqq_large.png (31.5 minutes)
  • https://www.apple.com/v/home/ek/images/promos/apple-card/main__bmngiblug0mq_large.jpg (33.8 minutes)
  • https://www.apple.com/v/home/ek/images/promos/macbook-air/macbook_air__knzp0i282eyy_large.jpg (40.9 minutes)
  • https://www.apple.com/v/home/ek/images/promos/airpods-film/tile__cauwwcyyn9hy_large.jpg (43.5 minutes)
  • https://www.apple.com/v/home/ek/images/logos/apple_arcade_logo_tile__c0v90gsic96q_large.png (43.6 minutes)
  • https://www.apple.com/v/home/ek/images/promos/apple-arcade/apple_arcade_tile__e69rgw4ia2mq_large.jpg (48.8 minutes)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://www.apple.com/metrics/target/scripts/1.0/at.js
  • https://www.apple.com/v/home/ek/built/scripts/head.built.js
  • https://www.apple.com/ac/globalnav/4/en_US/scripts/ac-globalnav.built.js
  • https://www.apple.com/metrics/ac-analytics/2.7.0/scripts/ac-analytics.js

Optimize CSS Delivery of the following:

  • https://www.apple.com/ac/globalnav/4/en_US/styles/ac-globalnav.built.css
  • https://www.apple.com/ac/localnav/4/styles/ac-localnav.built.css
  • https://www.apple.com/ac/globalfooter/4/en_US/styles/ac-globalfooter.built.css
  • https://www.apple.com/wss/fonts?families=SF+Pro,v2|SF+Pro+Icons,v1
  • https://www.apple.com/v/home/ek/built/styles/main.built.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 277.4KiB (45% reduction).

  • Compressing https://www.apple.com/v/home/ek/images/promos/apple-arcade/apple_arcade_tile__e69rgw4ia2mq_large.jpg could save 88.1KiB (51% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/airpods-film/tile__cauwwcyyn9hy_large.jpg could save 30.3KiB (33% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/macbook-air/macbook_air__knzp0i282eyy_large.jpg could save 28KiB (46% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/heroes/iphone-xs/main__bmngiblug0mq_large.jpg could save 27.3KiB (45% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/macbook-pro/macbook_pro_performance__dpg5ujd89nyq_large.jpg could save 25KiB (51% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/heroes/watch-series-4/watch__csqqcayzqueu_large.jpg could save 22.3KiB (41% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/heroes/iphone-xr/main__bmngiblug0mq_large.jpg could save 22KiB (46% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/bts/tile__cauwwcyyn9hy_large.jpg could save 19.1KiB (38% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/promos/apple-card/main__bmngiblug0mq_large.jpg could save 8.1KiB (41% reduction).
  • Compressing https://www.apple.com/ac/ac-video-posterframe/1.0/images/ac-video-poster_848x480.jpg could save 4.5KiB (57% reduction).
  • Compressing https://www.apple.com/v/home/ek/images/logos/series_4__b539g9eyf22u_large.jpg could save 2.5KiB (34% reduction).
  • Compressing https://www.apple.com/ac/flags/1/images/us/16.png could save 188B (33% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1KiB (41% reduction).

  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/links/mac/image_large.svg could save 336B (42% reduction).
  • Compressing https://www.apple.com/search-services/suggestions/ could save 248B (50% reduction).
  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/apple/image_large.svg could save 207B (38% reduction).
  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/search/image_large.svg could save 141B (37% reduction).
  • Compressing https://www.apple.com/ac/globalnav/4/en_US/images/globalnav/bag/image_large.svg could save 140B (34% reduction).
Show how to fix
  6 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.
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