How to Build Backlinks
Why Build Backlinks?
While how to build backlinks for your website is very important in terms of SEO,
you first need to understand why it is important to get links back to your
website. The rise of the vast number of websites has caused trouble for search
engines. At any given moment, search engines have to deal with thousands of
websites discussing the same topic or keyword that the user is searching.
Despite all of the on page elements like text, structure, etc., search engines
must determine how reputable a website is compared to the other sites. One way
to determine reputation is by examining the links to a web page from other
websites. If other websites are linking to a web page with anchor text that is
relevant to that web page's content, then that web page receives some reputation
from those other sites. Essentially, that is the simple idea about backlinks;
however, it is a bit more complex. Each web page or website that links to
another has its own reputation, and when it links to that other web page, its
reputation is involved in the equation. When Google.com (a high reputation
website) links to another website, that website is likely to have a higher
reputation as opposed to when some lower reputation website that linked to it.
Strategies for Building Backlinks
Before you start building backlinks, you need to understand what type of
backlinks you want to build. First, you want the website that is linking to your
web page to be in the "neighborhood" of your website. For instance, a link from
a dog trainer website is not very useful when it is linking to a website about
Psychology. As mentioned above, you would like to get links from websites that
are more reputable. It is not exactly a great idea to go out and build 100
websites that link to your original website. You want links from websites that
have been around for a while and have built up their own reputation. Finally,
the type of link you receive also matters. A link with a rel attribute
containing the value "nofollow" is not as valuable as one without it.
Essentially, the rel="nofollow" says to search engines, I want to provide a link
to an external site, but I don't exactly trust it. However, even backlinks with
the "nofollow" can help you. Visitors of that website can follow the link to
your website, and some of these visitors might just have their own websites with
the possibility of linking to your web page.
Asking for Backlinks
Asking for backlinks from another website is tedious, and they probably have
hundreds of emails from other websites asking for backlinks. However, you can
create some effective backlinks this way as long as you go about doing it
correctly. First, you need to realize that certain websites are probably too big
to deal with your backlink request (asking google.com for a backlink is a waste
of time). Therefore, you need to find websites that are in your "neighborhood"
and might actually consider your request. After you find these websites, create
a simple and friendly message. Tell them about why you are at their website,
which should include a genuine compliment about their site. Next, tell them
about your site and why you would like them to link to it (be sure to include
the web page you would like them to link to). Finally, thank them for their time
and move on. Don't bother with sending follow up emails because if they don't
respond, they likely deleted your email and have no interest in giving you a
Before you start posting a ton of comments on other websites, read the content
of that web page. Is your web page relevant to the content of that web page? If
it is, discuss the website's content with the content on your web page. Your
comment should be a detailed discussion with at least a paragraph of text. Don't
just put "Great Article! I wrote more about it here www.example.com". If the web
page's content isn't relevant to your website, write a meaningful comment about
the article and don't try to build a backlink. Instead, you are building the
reputation for your account. Whenever the content managers of that website are
looking for spammers, they will see that you added meaningful content to various
web pages and didn't always try to build a backlink.
Forums are much like comments but in a different environment, you should at
least read the other posts of the forum before you decide to post. If you decide
the discussion is interesting and you want to post, ask yourself, "Is my website
relevant to this discussion?" If it is, write a message about how your website
relates the discussion. If it isn't, go ahead and post a message to the
discussion without a backlink. Again, this is to build the reputation of your
account, which can be used later to build backlinks.
When you ask for other websites to include a backlink, you are actually putting
more work on them than you would think. Even if they did want to include your
backlink, where would they put it? Sometimes, other websites will be much more
willing to include a backlink to your website if you write an interesting
article for them rather than just slipping your link into one of their existing
articles. If you see that asking for links isn't very successful, you might want
to consider altering your message to say that would be interested in writing an
article for them as long as they would provide a backlink to your website. Of
course, you would want this article to be in the same "neighborhood" as your
website. It is generally a good idea to make sure the backlink that they will be
giving you is not a "nofollow" link. Also, it might be wise to look at other
articles on the website to see if they have done this in the past and how they
Web directories have been around for years and act very much like the yellow
pages do for phone books. Also much like phone books, people don't usually use
these websites, but that doesn't mean they are useless in terms of building
backlinks. Yes, it is true that this is a dangerous area to try to gain
backlinks because search engines see these directories as only ways to build
backlinks. However, some web directories are moderated well and add meaningful
content to the websites listed in them, which makes these directories unlikely
to be penalized by search engines. When considering a web directory to add your
web page link, look at the reputation of that directory. If it has a strong
reputation, look to see how well it breaks the links into categories. Does it
allow the links to add a title and a description to the link? If it meets this
standard, try to add your backlink with a meaningful title and description and
move on to the next web directory.
The Future of Building Backlinks
These are just a few of the ways of how to build backlinks, but it should get
you in to the right mindset. Creating backlinks isn't just about building as
many as you can, but more about getting backlinks from other websites with
strong reputations. It's not about using these methods to spam other websites
and demand backlinks, but more about getting involved in "neighborhood" websites
and building your reputation and your website's reputation.
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What is DMOZ?
How to build Backlinks?
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What is a Doctype?
What is an Encoding Type?
What is the Alt Attribute of an Image?
What are Meta Keywords?
Why Improve a Website's Page Speed?
What is Profanity?
Social Sharing Options
Right Text Length for a Web Page
What is a Page Title?
Why Increase Website Traffic?
Why Rewrite Your URLs?
Why Remove Underscores?
What is the WWW Resolve?