Why Use Social Sharing Options?
A connection to social media can drive a consistent amount of traffic to your website, but the best part of social media is that it serves interested content to its users based on their interests or connections. For example, Facebook has a home page that generally shows a person their friends' activity. Since they are friends, that person is probably somewhat interested in what their friends have to say. If their friend likes a website or shares its URL, the person would be much more likely to visit that link.
Social Networks Are Advertising Mediums
Essentially, every communication between two individuals contains aspects of advertising. People want to be heard and want others to be interested in the same things that they are. This is precisely the reason that word-of-mouth advertising is the most effective type of advertising. The message that is advertised carries the reputation of that individual, which makes the person who hears the message more likely to check out the resource being advertised. Additionally, when two individuals have a conversation the message is tailored to the interest of both parties. How many conversations have you had that just sound like two individuals quoting advertisements? You probably haven't had too many. Instead, the advertisements are more subtle and related to the topic being discussed. Thus, the advertisement is perfectly constructed for the individual in that situation.
The Tiny Cost of Providing Social Sharing Options
How to Provide Social Sharing Options
Links to Social Media
As previously mentioned, you can provide links to the social media website's sharing page. Here is a list of sample URLs with instructions on how to modify them to share your web page:
http://twitter.com/home?status=Site SEO Analysis https://www.josepi.com
For all of the links except Twitter, you simply just need to change https://www.josepi.com to your web page. Twitter is neat because it allows you to provide the text of the tweet. So, anything after the "status=" can be text advertising your web page. Of course, make sure you include your web page's URL somewhere in the tweet and that tweets can only be so many characters. Of course, other social media websites exist, such as LinkedIn. If you can't find the URL to the social media website's share page, simply putting the URL to the social media website puts the user one step closer to sharing your page.
Social Media Sharing Tools
An excellent tool to combine all of these sharing options into one simply section of code is addthis.com. Other tools certainly exist, but addthis.com allows you to customize which social media platforms you want your users to use. It allows you to track the shares on your pages to each social media platform. Ultimately, choosing a third party always has its drawbacks, but it is arguably simpler than finding the social sharing URLs and placing them on you website. However, with a little more work implementing the social sharing tool yourself, you can have absolute control and tracking over your social media shares.