How to Write a Good Description?
What is a Web Page Description?
A web page's description is concise sentence about the content contained in the
page. Sometimes, you might need two sentences, but this is rare, and more than
two sentences for a page description is probably too long. As of today, we are
still smarter than computers. This is precisely why when you search for
something, the search engines display several records that are relevant to your
query instead of taking you immediately to the best web page. These records
usually contain the page title and its URL. Below those, you find a body of text
that describes the page's content. Often, this text is found in the web page's
head tag. More specifically, it is found in the content attribute of the <meta
name="description">. The meta description for this page is:
<meta name="description" content="How to write a good description for your web
page consists of several factors such as length and quality.">
Why Write a Good Description?
Writing a good description serves one purpose for two different audiences (users
and search engines). As previously mentioned, search engines usually display
your meta description whenever your web page is shown in the search results.
Users can read the description to quickly determine if they link is relevant to
their search. Thus, your description serves as a marketing tool to attract
visitors to your website. Search engines also use descriptions to help determine
the context of the page. Their ranking algorithms are still believe to use the
meta description along with the page content to determine placement in search
engines result pages. So, if you want to people to visitor your website from
search engines, you need to write awesome descriptions for your pages.
Creating a Description
You have already seen how a meta description looks and how to write the
structure of one. Also, you know that it goes somewhere in the head tag. Now,
all you need to do is create a great description about your page's content. It
is a pretty good idea to write a meta description that does contain the same
context or words that are in your page's content. For example, if you had a page
about the history "information theory", you would probably want to mention in
the description this page is about the history of information theory. Of course,
you will need to elaborate just a little bit more about the page until your
description is a concise summary. It is highly recommended that descriptions be
somewhere between 100 and 160 characters for search engines to display them
correctly. Anything much over 160 characters risks the chance of being
truncated. Meta Descriptions that are less than 100 characters probably fail to
capture the context of the web page.
What is SEO Analysis?
Open Graph Protocol
What is DMOZ?
How to build Backlinks?
How to Use the Canonical Tag?
What is a Web Page Description?
What is a Doctype?
What is an Encoding Type?
What is the Alt Attribute of an Image?
What are Meta Keywords?
Why Improve a Website's Page Speed?
What is Profanity?
Social Sharing Options
Right Text Length for a Web Page
What is a Page Title?
Why Increase Website Traffic?
Why Rewrite Your URLs?
Why Remove Underscores?
What is the WWW Resolve?