Search Engines Traffic
Search engines have the greatest possibility to drive large and consistent
amounts of traffic to your website. The primary purpose of a search engine is to
locate the best websites that match a user's query. Essentially, if you have
great content related to that query, search engines want visitors to visit your
website. The entire intention of Site SEO Analysis is to help you rank higher in
search engine results pages, which will result in more traffic, through
optimization. To improve your website's SEO, use our SEO analysis tool to get
recommendations for how to improve your web pages and read other websites about
SEO.
Referral Traffic
After you start building backlinks from other websites, you will begin to see
referral traffic pouring into your website. Sometimes referral traffic flows
rapidly and other times it gives absolutely no traffic. Ultimately, this depends
upon the placement of your link and the popularity of that web page that is
linking to your page. If you are unsure of the best ways to build backlinks, you
can read the article How to Build Backlinks.
Social Media
Social media provides a huge opportunity to drive traffic to your website.
However, it rarely turns out this easy. What typically happens is that a
webmaster or content manager is told that they can get traffic by using social
media. Then, they make Facebook and Twitter pages with a couple of posts every
so often, but they never receive any more traffic. Well, there are a few issues
with just creating accounts and making posts. Webmasters and content managers
need to get the ball rolling by getting people to like their page and making
their posts interactive or some way to stand out from other social media
profiles.
While Facebook and twitter are the top social media websites, they are not
always the best for social media campaigns. People get on Facebook to connect
with friends and family. On Twitter, people read tweets from those they respect.
Of course, a website can get traffic once someone's friend likes their page or
retweets their tweet, but individuals are less likely to spend the effort going
to the resource if it isn't very applicable to them at the moment. For instance,
if Site SEO Analysis was to get many different people to "Like" our page at
7:00pm on a weekday, even people interested in SEO might not want to read about
it at that time.
From many years of experience in increasing website traffic through social
media, Reddit and StumbleUpon are by far more rewarding than Twitter or Facebook.
We believe this to be a direct result of the purpose of these websites. Unlike
Facebook and Twitter, the two websites are constructed to be precisely about
sharing web pages and other information. StumbleUpon is unique in that it forces
people to web pages based on their interest, and if your web page liked by many
individuals, an exponential increase of visitors will arrive at your web page.
Reddit can also be powerful when your web page is "upvoted" enough times that it
stays on the front page of a category for a while, which again drives a large
amount of traffic to your web page.
Paid Traffic
Paid traffic essentially promises to deliver traffic to your website as long as
you keep providing the money to do so. These are typically more useful for
companies with a significant advertising budget, but smaller companies can
certainly use them. Before you jump into paid traffic, do some research about
how to get the most interested visitors for the least amount of money. The real
problem with paid advertising is that you pay a decent amount of money for a
visitor who leaves in a few seconds, which is just a waste of your advertising
dollars. We won't go into detail about the best ways to start a paid traffic
campaign, but a Google search should return several excellent articles on how to
do this.
Direct Traffic
Direct Traffic is rather broad and essentially refers to any other way people
found your website. They could have heard a friend mention it your web page in
an email, saw it on an advertisement, visited it through their bookmarks, etc.
The ways to increase your website's direct traffic are too numerous to list.
While we won't list them all, you can easily create your own list that is the
most applicable to you to get more direct traffic. Here are some examples:
Include the URL in your email signature
Put a sticker on your car with the URL
Write the URL on your shirt
Ride public transportation and scream out your URL every minute
Name your firstborn child the URL
Tattoo the URL on your forehead
Scream your URL over a news' anchors shoulder on a live broadcast
While everything on that list is not advisable, you should get the general idea.
You simply just need to think of any possible way to mention your website to
people. With almost every one having access to the internet at a moment's
notice, mentioning your website at any time is not a terrible idea. However, you
should understand that a broad audience is less likely to visit your website as
opposed to a group of people in your target market.
